Barossa Ale Haus
Ale Hause Barossa approached me with a bold vision: to completely transform their brand and create a stronger presence within the community. This wasn’t just about updating their look, it was about shaping an identity that reflected who they were and how they wanted to be experienced. From the beginning, I knew this project would be an opportunity to blend creativity with strategy, delivering a design system that could not only elevate the venue itself but also carry through to every customer touchpoint, from signage to print to advertising.
Scope of Work
Logo design, branding elements, signage
Client name
Barossa Ale Haus
Time Frame
One month
To bring this transformation to life, I designed a fresh new logo, developed a cohesive colour palette, and created branding elements to unify the overall aesthetic. The logo and visual identity drew subtle inspiration from the Barossa Valley’s German heritage, giving the brand a sense of place while keeping it modern and approachable. Multiple logo iterations allowed us to refine and perfect the final design, which extended into interior and exterior signage, custom menus, and recurring advertisements in The Leader Newspaper and The Barossa Mag. Together, these elements built a comprehensive brand system that elevated Ale Hause Barossa’s presence and created a lasting connection within the region.
Thanks for checking out this project!
If you want to see more, discuss design, or connect for any reason, you can reach me through my social media or send me an email at jazzed.up.designs@outlook.com
